About CRUSH

Behind CRUSH...

... is me, Fanny, the founder.
For several years, I've been trying to move towards a zero-waste approach: I've almost succeeded, except... in the bathroom.

Tube toothpaste and plastic toothbrushes remained a real headache: travel difficulties, polluting, and rarely natural compositions.

And then, I discovered solid toothpaste. In paste then in tablets. Except I didn't like the taste or the texture...

It was from this frustration that CRUSH was born.

Because I wanted a healthy, compact, and plastic-free solution, capable of accompanying me everywhere. And by often moving around, I realized how difficult that was to reconcile.
So I embarked on creating a kit that transformed my dental routine. Without compromise.

And I'm proud because today, CRUSH embodies what I've been looking for for a long time!

What makes CRUSH unique

  • Formulation —
    Formulated without fluoride or SLS with a deliberately short ingredient list.
  • Compact & refillable design — solid, lightweight, and plastic-free tablets, designed to go everywhere with you.
  • A simple & universal routine — easy to use, clean and practical, suitable for the whole family and all lifestyles.

Our mission

Every year, 8 million tons of plastic end up in our oceans.
And if nothing changes, by 2050, there will be more plastic than fish in the sea.

A simple tube of toothpaste, carelessly discarded, adds to this silent pollution. Our daily actions have a considerable impact on the planet — even the smallest ones.

At CRUSH, we have created a healthy, sustainable, and plastic-free dental kit that respects both your health and the environment.